How to finish almost everything that you start! #personalgrowth #habits#psychology

Category – Business
Reading time – 5 minutes

Starting is easy. Every year millions of people start things. They take resolutions. They start journaling. They even start evening walks and blogs.

Many more testosterone filled souls start revolutions. But it is both frightening and disheartening that 92% of the revolutions fail. Especially violent revolutions.

Non violence has better chance of succeding, as it stays for longer duration and gets more moral support. So we humans are excellent starters but very poor finishers.

Projects, books, loveletters, charities, homeworks, commitments, most of businesses in long term don’t finish well.

So, finishing a thing is an extremely rare skill, that is must for every restless entrepreneur.

What can you do. Here are few things

1. Don’t aim for perfection.

Nobody was perfect and nobody will be. Do best whatever you can do. And just don’t mess up voluntarily. Accept that you are normal ape, that is not perfect.

2. Divide and rule –

Divide big work into small tasks. It frightens less. It remains manageable. It keeps your brain away from panic and chaos. If you want to write a book try to write a page first.

3. Make things fun –

Attach some reward or pleasurable activity with your work. Listen to music. Go out while drinking your coffee if you should. Watch a cricket match on reaching home.

4. Remove noble hurdles –

They represent part of perfectionism. Things like, ” If I do this, then I will… need to be avoided.

5. Measure progress –

You will get idea about how much have you accomplished.

6. Find your space –

Identify time and place, where you are generally most productive. I know you count bathroom in, and it’s ok, if you are creative there.

These things will help you finish a lot more thing. A half done work is not useful to anybody.

Inspiration – Finish by Jon Scuff
Get your copy

Lessons from the book The Talent Code by Daniel Coyle #personalgrowth #motivation #sucess

Category – Business

Reading time – 5 minutes

Talent is a peculiar thing. It is so abundant sometimes; that you see it everywhere. It is more accurate description of social media personas, we encounter daily.

With acceptability of self boasting as a new normal trend, we see people floating their talents on social media.

Talent has multiplied many folds. With no judge or critic, people produce things ( posts), using their talents and push it down the throats of other similarly talented people, in exchange of ever elusive likes and shares.

It’s like apes scratching each other. If Socrates or epictetus somehow visited instagram pages prevelent in present times, they would be bewildered to see infinite sea of talented people on the planet earth.

They might like to take a wordpress SEO tutorial, for their teachings to beat average blogger followership.

That was the idiotic babble at the start of the article.

Now let’s see few basic concepts, that help in keeping talented person afloat.

1. Practice till your subconscious accepts the skill and you could make an omlette, while doing that work.

2. Find a mentor. Yes that one person who dies lesser number of mistakes as compared to his younger self. And who wants you to be a success.

3. Get inspiration. If not enough steal ideas. But give credit to the original creator.

4. Learn both hard skills like plumbing and softskills like boardskating, writing etc.

5. Don’t try to label yourself as child prodigy, as most of them fail as they grow into the adulthood.

6. Learn from mistake. Don’t burn the toast each time. Also don’t burn the toaster.

7. Increase difficulty level during practice time. On field things will appear easier, if you have done more difficult things.

8. To learn a new move, exaggerate it like the helicopter shot of mahander Singh Dhoni.

9. Take notes and also remember to read them before throwing them into the trash.

10. Practice immediately after the performance. That is the time when muscles are hot and motivation engine is running.

11. Visualise your performance or better watch your performance video.

12. Keep you big hairy audacious goals secret from the world.


Motivationa – The talent code by Daniel Coyle

https://www.amazon.in/dp/0099519852/ref=cm_sw_r_cp_apa_fabc_Z8YNFB3MBA08AYZY0ZC9

Insights from the book Never Split the difference by Chris Voss. #negotiation #chrisvoss #persuation #psychology

Category – Psychology

Reading time – 5 minutes

Whenever a baby is born, everyone wants this baby to cry. That’s all right. They need to learn to cry, before they can earn their laughs. Who wants to be at a place; where everyday is pelted with difficult negotiations.

Negotiations mean, a mutual discussion in an effort to reach an agreement, which both parties find appropriate.

Humans are partially illogical. You got to negotiate with a lots of them daily.

Every life is a series of negotiations. Every day is string of negotiations to get a better place in resource limited biosphere.

So guys, it is of utmost importance that we know what’s up with this negotiations thing.

Neither you can stand there like a banana tree, nor you can punch people in faces. You got to be diplomatic, when it comes to dealing with breathing people.

So, let’s discuss some basics of negotiations.

Disclaimer – These might not work with your wife, but they may help you to tackle little less complicated situations.

Things to be kept in mind –

1. People are irrational. They work at emotional level, especially in difficult situations.

2. People want to be understood.

3. People want to be in control of the situation.

4. Seperate people from the situation. People are not the problem. Situation is.

5. People want things to be fair according to their own definition.

6. Keep your voice as calm as possible to keep emotions under control, so that brain can work.

Now let’s dig deeper.

Dont shout or exchange names or open your lid, kept on adrenaline and cortisol. Try to control tone of your voice. Take pauses. Be slow. Don’t overexplain. Try to listen.

It can be done, if you seperate yourself and person from the situation and see situation as the problem.

It takes yoga, mindfulness and meditation. Those are difficult things.

Then what is the next thing that you need to do.

Once you control your primal instincts and get hold of your emotions.

Then listen complaints and try to make out meaning of demands.

Then comes your next two big tools.

1. Tactical empathy –

It means understanding their position. Labelling it. Telling in calm voice, whatever you could understand about their situation. Vocalising it. Without judging at this point.

Like saying to an angry customer that,” I understand your discomfort”. “If I was in your situation, I will feel the same.”

  It calms the person in front and gives them feeling of control. ( Which they crave for)

2. Open end questions –

Ask a question that leaves opportunity for multiple possible answers from the person in front. Ask it and then throw a pause.

Let the person in front complete it or answer it.

This will give person in front, a feeling of control. It will give them chance to vocalise their concern. And it may bring out facts, which may help you in finding a solution.

Sometimes, even repeating what the person in front has said; followed by a tactical pause, can bring out a lot of facts about the reason why that person is upset.

After you have stopped surge of anger with tactical empathy and found more facts by open ended questions, then keep that voice calm like Morgan freeman and try to reach a solution which is win -win for both parties.

These are time tested skills practised by best real world negotiators. So they are going to be useful in normal life scenarios.

Things that help.

1. Instead of saying No, ask open ended question starting with how.

Like if you don’t want your rent to increase. Ask, “How I am going to afford this increased rent?” Throw a pause and hence make this problem, a problem of the landowner.

He has to tell this solution, how you can afford or tell alternative possible solutions. Saying, ‘No’ would not lead to any such results.

2. Watch your body language. 50% of the message is conveyed by your body language. Show concern about opposite party.

3. Give surprise gifts or non monetary benefits in a business deal.

4. Don’t fear,’ No ‘. No is starting point of a negotiation. Welcome a, ‘No’ from opposite party and start negotiations from new set point.

5. Create deadlines or urgency. Like limited time deals. Limited time offers.

So these are few good things that will always help you in difficult talks.

And don’t mind if you fail sometimes. Afterall failing is all too human.

Inspiration – Never split the difference by Chris Voss
Get your copy

Lessons from the book Deep work by Cal Newport ! #deepwork #calnewport

Category – Personal growth

Reading time – 5 minutes

You need such solitude to connect deeply with your work.

We all need to work. Not only to earn money but also to keep us purposefully engaged and have satisfaction of contributing to the society.

But great work needs focus. It is not produced by anxious multitaskers with fleeting attention. Great work needs solitude and extreme focus with prolonged slots of distraction free time.

This is called deep work.

Greats like Carl Jung, Woodey Allen, JK Rowling all went into solitude to work on their main projects.

Bill Gates takes thinking break once a year to envision future projects.

Adam Grant who is bestselling author of the book, Originals goes into self isolation shutting himself away from social media.

As world becomes overburdened with data and job profiles change; old skills are rapidly outdated. You have to be a lifelong learner to stay in the race of everchanging industries.

Due to advent of online work culture you have almost whole world competing for same online works. Hence level of expertise needs to be worldclass.

On the contrary to the availibilty of attention destroying social media apps and emails; it is increasingly difficult to have a deep focus on any task. But busyness is not equal to productivity.

Shallow work is easy but is useless. Deep work is difficult.

JK Rowling went to hotels to write in solitude.

What you can do!

1. Isolation from distractions. Focus on goals.

2. Try to do meaningful moderately difficult work that puts you in state of flow.

3. Work hard for a fair amount of time and then reward yourself with a treat like walk in woods or music.

4. Choose location that inspires and provides you your peaceful workplace. Go to hotel like Rowling or to an island like Alan Lightly. Avoid open office.

5. Go to the areas where exchance of ideas can happen like clubs. In MIT there is famous building 20, where scientists go to have coffee and multiple specialities interact with each other.

6. Focus on important things.

7. Act and measure progress.

8. Set accountability on failing to act.

9. Take break from your main work and indulge in different and attractive work for sometime.

Think about your task while walking.

10. Give time for self projects. Get enough leisure time to restore energy.

Stay away from social media during most of the worktime. Do not waste too much time on emails.

Inspiration – Deep Work by Cal Newporthttps://www.amazon.in/dp/0349413681

Lessons from the book leaders eat last by Simon Sinek #simonsinek #leaderseatlast

Category – Business, book summary

Reading time – 5 minutes

I am not a big fan of leadership books. They are all little bit skewed in their content. They are either very superficial or they paint too idealistic picture of a leader.

New requirements from the leaders.

As mankind has progressed, rules have changed. We need new type of leadership for future businesses and organisations. Good old paternistic bosses, who wagged their tongue as a whiplash are useless in a generation of individualism.

Leaders of present times need to carry a smile and graditude on their faces and every employee commands a certain degree of respect and freedom.

Happy staff is equal to happy customers

Time and again different studies have confirmed that happy employees lead to happy customers and hence a happy balancesheet for the company.

Few perks and freedom to feel control over their job; leads to more productive workers. This feeling of control erodes away any feeling of insecurity that is prevelent in present job system, where health benefits and pensions are literally absent.

Employees in small teams who trust each other and are free of interteam competition; is a dream of every manager.

Rise of individualism

After 1980, individualism became an accepted theory and fences started appearing between people. This created a dehumanised society; which focuses on profit before environment or poor people.

Rich pay less taxes. They find all possible loopholes to evade taxes. This leads to ever increasing inequality and rich finally end up in such a strong position that they lobby strongly against any change in tax laws.

Self employed and salaried people pay significant part of their income in taxes; as they do not posses knowledge and resources to use tax system loopholes.

So at the end of the day, employee feels good if he had a decent treatment in the office. A respecting boss and cordial working environment that permits few human mistakes will make them forget all the odds stacked against them.

Smiling leaders

So we need leaders who have respectful way of getting things done by their workers and who are ready to handover some control to their workers; so that they feel that they are driving a part of the company.

We need more of oxytocin surge; which leads to feeling of friendship and generosity and lesser levels of cortisol and adrenaline.

Inspiration – Leaders eat last by Simon Sinek.https://www.amazon.in/Leaders-Eat-Last-New-Chapter/dp/0670923176

Lessons from the book so good that they cannot ignore you by Cal Newport #passion – my observations

Category – Business
Reading time – 5 minutes






Cal Newport wrote a book with title “So good that they cannot ignore you.”

As it is always with any self help book; there was very less new to describe. Afterall all the self-help works on well known and old few principles; which have been around for centuries.

Hence, you cannot create a new concept. So he did what was possible and he refuted a well established advice blurted by every self help guru that “You should follow your passion.”

That’s why he got attention of people who have always assumed that it is always right to follow your passion, even if final destination is not clear.

Newport argues that it can be a bad advice or even dangerous one. Let’s examine his reasons so that we may find something useful in this antitheory.

There are two types of people-


( Actually there are many types but we need to focus on these fellows here) –

1. Passion mindset– People who think that we should chase passion to be happy. World has to give us something. It owes something for our greatness.

2. Craftsman mindset – Be good at something and give something valuable to the world and you will feel happiness.

How actually you can follow this path of,” loving what you do”.

It is like an Indian arranged marriage in which your parents choose your partner and you fall in increasing love as your marriage life proceeds.


Few things one can do according to Newport are as under

1. Develop a skill that is rare and valuable – It is your career capital.

2. And then negotiate with world to take control of how much you do and how you do. But keep in mind that skills you posses must be easily casheable and people should be ready to pay for it.

3. Do deliberate practice to improve yourself. Know that it will take time. But be So good they can’t ignore you.
Look for next minor improvements ( adjacent possible) that you can add to your skill set.

4. You need to differentiate between –

Job – pays bills.

Career – Progressive improvement in your skills and earnings

Calling – Things that have impact on the World.

5. Don’t go out full throttle at once. Start small. Play small bets to learn what works.

6. You need to market your skills. Make it a purple cow as coined by Seth Godin.

A purple cow is an attention catching peculiar thing amongst a heap of similar looking stuff.

People identify it easily and remark on it. It is not one of those routine things.

A parantha ( Indian stuffed bread) shop is a Gray cow but a shop that offers biggest parantha in the city is a purple cow.

7. Do the right work. It is more important than finding the right work.

My observations

Nothing is new.
Everything has already been said in some other self help book.
It is true about all new self help books.

10 k rule is from Malcolm Gladwell.

Adjacent possible from Steven Johnson book, Where good ideas come from.

You must have good skills and must be patient and improve slowly as life passes, are well known axioms.

What author has done is refuted the notion of following your passion with few new stories about people we don’t know and analysing stories of people we know like Steve Jobs with a new perspective.

But there is no rule that is good for everyone.

If we follow Cal Newport world would be a little less pleasant and perfectionist; where every step will require tight scrutiny about risk benefit.

Humans are not built like that.
They need to express their stupidity, eccentricities, peculiarities, leaps of faith and senseless dreams.

We need both. The passion of traditional self help tweakers.

And caution and hardwork of Cal Newport.




#business
#career
#followyourpassion
#calnewport
#selfhelp
#nonfiction

Inspiration – Be so good that they cannot ignore you by Cal Newport

Lessons from the book zero to one #zerotoone #business #peterthiel

Category- Business Reading time – 5 minutes

Photo by fauxels on Pexels.com

A startup should focus on vertical growth in which new technology is produced. This is called zero to one concept. This happens in great startups. You don’t just increase a bit but you add a whole unit.

Hence startups work on modern rules

1. Sales matters alongwith product.

2. Take risks

3. Try to capture small niche and try monopoly.

Incremental improvement in existing technology is horizontal progress. As happens when we copy or slightly improve existing technology. This is seen during globalisation. Whatever new comes you can see a Chinese made copy of that.

Competition is two types

1. Perfect-

It depends on demand supply. Competitors wipe out profits of each other. Like most of the commodities. But paradoxically little successful players here show themselves as greatly positioned. Competition creates losses for both parties and opportunities for new disrupter like Apple against microsoft and Google.

2. Monopoly– Provides such service that no one can compete like Google in search engine business. But these companies generally hide the fact that they have monopoly. They show themselves being small part of big market.

So focus on monopoly by solving a unique problem. This drives progress and create profits.

See what is future cash flow of an Idea. Most of tech companies become profitable after 10-15 years. Like PayPal, LinkedIn, twitter are still to become profitable. But they provide value.

Ask if this business will be around after 10 years.

How to get monopoly in a sector

1 . Proprietary technology– At least 10 times better than closest competition. Otherwise it will be hard to attract customers.

Like books on Amazon were many folds better due to large inventory and ease of selecting. ipad was ten times better than hand held computers before it.

2. Network effect– It helps in rapid spread of a new idea. It also makes products of company available universally. Like Facebook has everyone we know on its list hence we stay with it..

3. Scalability– When fixed costs lead to exponential sales. Like Twitter, softwares. See if your business is scalable.

4. Brand– Brands attract premium from customers. Like Apple

Photo by Moose Photos on Pexels.com

So little bit about steps of doing it- Getting your Idea above the floor.

1.Start in a small market. Like PayPal connected with ebay sellers before it spread elsewhere.

2. After successful start expand your market laterally. add new categories and products.

3. Don’t disrupt. Stay humble and work on improvement. Don’t try to hunt down big players When Napster wanted to disrupt music industry single handedly, it was destined to fail.

4. Be last mover or create last improvement in a specific market.

5. Be indefinite optimist who believes future will be better but not sure how.

Always keep Power law in mind. Few things are more important than others and these should not be missed.

6. Look for secrets that are still to be discovered. Don’t loose faith in secrets like HP who instead of focusing on innovation; focused on affordable printers and lost its future growth in tge process.

If Andrew Wiles could solve Fermat’s theorem, 358 years of its creation; more things are possible.

Look how world works like Airbnb. Uber saw unmet opportunities. See where no-one is looking.

7. Good foundation is must as it can’t be changed later.partners should be happy to work with each other and it’s better if they have complimentary skills.

Ownership should be specified.

Possession means who runs day to day.

Control means normally a board. These things should be clear.

All should be full time.CEO should not overpay himself. Give equity to staff.

Specify work of everyone.

8. Customer life time value must be more than customer acquisition cost. See type of sales you need.

Personal sales or traditional advertising. Refferal program for existing customers helps.

Green tech companies like solar failed in 2012 because they didn’t see these basics.

Tesla succeed because it got these basics right.

Summary-

Before you start up ask these questions-

1. Engineering – can you get next breakthrough technology which is 10 times better.

2. Timing– Is time right for your product.

3. Monopoly– Can you get big share of a small market.

4. Do you have right team.

5. Your delivery system is ok.

6. Can you last 10 to 20 years.

7. Have you identified a unique problem to solve.

One side note- Founders are at extremes of normality.

Inspiration- Zero to one by Peter Thiel.

Get your copy

Currently Peter Thiel is heading Planatir which studies big data to find patterns and hence helps in identifying frauds, terror attracts, Infections etc.

How innovation works – part 1- Basics #business #disrupt #startup #innovation

Reading time- 2 minutes

Category – Business

.

As we progress further; average life of a corporation is decreasing.

In last century it was 50 years, now it is roughly 10-15 years.

Disruption is speeding up. Big guns fail fast.

Why.

This happens ?

One big reason is lack of innovation.

Companies that don’t innovate fall behind.

Whenever a disruptive innovative idea surfaces in market, it kills many behemoths.

.

When Amazon came, it killed bookstores.

When iphone came, it disrupted camera and music industry.

So innovation keeps organization healthy and long lasting.

.

What is innovation actually ?

“Innovation is anything that adds value to organisation and solves problems.”

It is not same as invention.

Not same as discovery.

Types of innovation-

1. Empty – Not very useful. Adds very less value or no value.

Like Segway which was presented as revolutionary transport device. But still it is struggling to make a mark.

2. Incremental

It is small improvement in already useful technology or process.

It adds value over long time. It is also called horizontal progress.

Like improvements in delivery and storage services by Amazon over time.

Improvement in smartphones in each subsequent model.

3. Breakthrough –

It is significant improvement or addition but not disruptive to other existing companies or businesses.

Like Face ID of apple.

Falcon rocket of Spacex as it created reusable technology for space travel.

Wandy Parker online glassess company which changed the way glasses are bought by customers.

4. Disruptive-

It is rare.

It is genre killer. It kills many businesses.

Uber for taxi business.

Netflix for cable tv.

So, in few articles I will try to share internal workings and intestines of innovation.

In the process let’s try to gather few important insights.

I will share what I have learnt by reading some great Books about ideas and innovation.

Inspiration – Innovation mandate by Nicholas Webb
Get your copy

Lessons from the book Originals by Adam Grant #entrepraneur #linkedin #business #money.

Category- Business

Reading time- 2 minutes

We commonly hear succes stories.

Hero of our story is a badass. He kicks away ( metaphorically) his college professor or his old boss and goes to do his own business.

He leaves suddenly one day and bravely survives inspite of constrained finances.

.

But we should be sceptical about it.

Studies show 90% of new businesses fail within three years.

Reason may be anything but such massacre happens.

Either you are immature, or you have non accepting market , wrong niche, wrong product or insufficient finances.

.

.

Then if you have a job, however ugly it may be you should not throw it away suddenly.

You should cling to it a little longer. Let it suck your soul a little longer.

And you should leave when you have one foot stable in new arena.

Studies have shown that people who keep their jobs while starting business have little more chance of succeding in their effort.

Don’t gamble bro.

Assess, polish, judge, secure and then raise the curtains. Wait before you scold your boss.

We have got proof from real life also.

Steve Wozniak co founder of Apple, kept working in hp for one more year after tinkering for Apple.

Google founders waited to complete their PhD before starting internet search engine.

Queen guitarist Brain May kept his studies going while performing at band.

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Scott Adams who made Dilbert comic, jet working on his job.

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Stephan King didn’t become Full time writer for seven years after he started writing.

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eBay fonder Pierre kept his job while working part time on his website.

Spanx founder Sarah Blakely kept her job of selling fax machines, alongside her project.

.

Why.

Would they do that.

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It is because human brain is hard wired to seek safety.

So, entrepreneurs being human and not being gamblers, first assess complete risk before burning their boats.

Thay modify the risk.

Who take blind risks, are likely to fail.

So, next time you get angry on your boss, just sip a glass of cold water and rethink over your future projects.

Make it a reasonable guess and moderate risk and go with complete set of emergency brakes.

.

.Take your plan A, B and C with you.

Inspiration – Originals by Adam Grant

Lessons from the book the originals by Adam Grant #process #personalgrowth #business #money

Reading time – 5 minutes

Category – Psychology

Daily you get out of your bed with tired eyes and head to the same bathroom. By the time you have taken bath you work subconsciously. You don’t even realise that you have been in absent mindedness for an hour.

And then same scolding from your wife brings you to senses and worries of your office work slowly crawl on to you. You suddenly realize you have to take bath and eat breakfast in 10 minutes to be on time.

Next day same repeats.

You have developed patterns. You do and think in a same way day after day. There are no new or original ideas.

Your boss also snorts when in meeting you give the same idea that you had given in meeting two years back. Of course that is idea that is never going to work. You and boss both know that.

.

Now your friend who is himself lazy guy; tells you to be original. He tells you that you only live once and even if you can never get young again, try to be an original thinker to succed. Then you come back, finish your drink quickly and head towards same old bed.

But there are a few things that this guy we are discussing can do. Lets try to enumerate them.

1. Question status quo

See what you are doing. Identify wrong things. Question them as they are not written in our constitution. You can tinker with them. Even your boss will like if you could change a few bad things. Even your big boss ( Your wife) will like; if you behaved and acted differently. Try to change things for good. Till you don’t recognise defeciencies; how could you act on them.

2. Increase number of ideas

If a hen gives 10 eggs and 5 of them are good. Then it is highly advisable that she should produce more eggs. By increasing number of new ideas you can increase chances of finding a good idea. Swing your bat and you may hit the ball someday. Don’t restrict number of possibilities you may consider.

3. Try new domain –

Research has shown that professors who had diverse hobbies like gardening, arts, sports, music had greater chance of winning nobel prize. Learn new skills. Learn new language. In stead of accumulating fat in front of television; go and read something. When you expand field of your knowledge, number of original ideas increase.

4. Socialise out of your field

Meet people from different jobs, different ethnicity, different country and different religions. When you come in contact with new cultures you learn new facets of life. You may find a new idea in the process. Artists who visit different countries benefit from their experience. Same applies to authors.

5. Repeat

By repeating and discussing idea you become familiar with it. Alongside you tend to get to a little depth.

You can mix new idea with old famous one to succeed. Like King kong movie shows theme similar to beauty and the beast. Similarly Pixar’s toy story shows theme of friendship and sacrifice with use of common toys. Both movies were successful.

6. Start by analysing drawbacks –

Start by seeing weak aspects of your idea. This will make you more receptive of criticism. Also listeners of your idea will be hard pressed to find more flaws, when you have already found few common ones. It makes you sound honest.

Babble website is for children care and its founder Rufus Griscom used this trick to pitch Disney to buy his website. He told them five reasons why Disney should not buy his company. Disney bought it for 40 million.

7. Take mindful risk – When you have got a new idea. Analysis of risk profile becomes necessary. When you take risk in one domain of your life like your job, you must become more cautious in other domains like investing and family life. Don’t quit jobs or throw a gamble. Mitigate risk when you work on your original idea.

8. Feedback– In surge of endorphins you may fly a little high. You may not see obvious flaws in your plan. Make a original idea and get feedback from peers and mentors. They provide you with valuable insights. Use that insight to improve on your plan.

9. Be lazy sometimes– It is never a good idea to jump as soon as you get parachute. First check it for holes and check wind speed. Check for rescuers. As Stephan King said, ” No need to write an idea. If it is good enough it will stick.”

Give your idea an incubation time. Let the market become ripe and receptive. Ideas get fatty and more productive with time. Dont be super lazy but give your ideas some time.

Wao. You made till the end. That’s amazing.

Inspiration – Originals by Adam Grant.